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Apex Group to sponsor SailGP’s most exciting racing event in Bermuda

12 March 2024

Apex Group is set to be the new sponsor of SailGP’s most exciting racing event in Bermuda. This comes as SailGP and the Bermuda Tourism Authority (BTA) announces the return to the world’s most exciting racing on water in Bermuda.

The news that international and island-based Apex Group will become the main sponsor for the Bermuda Sail Grand Prix follows on the back of the announcement earlier this month that the league’s Exclusive Financial Services Partner has brought its Women’s Accelerator Program into the world of sport. SailGP has adopted the pioneering program to help increase representation of women at senior management levels, working towards driving more inclusive decision making through the league and the wider sport. The 12 selected candidates for the inaugural year of the program includes women from the depth and breadth of SailGP’s global company including athletes, commercial, communications, hospitality, technology, design, finance and strategy.

Peter Hughes, Chief Executive Officer of Apex Group, said:

“I’m very pleased to continue our partnership with SailGP, who truly align with our commitments to innovation, sustainability and women’s empowerment. Apex Group has been evolving and driving positive change within the industry for over 20 years.  Equally, SailGP has raised the bar when it comes to representing one of the most sustainable sports in the world. This is why our partnership works. We look forward to yet another opportunity to collaborate with SailGP working towards achieving a better, more sustainable tomorrow.”

This will be the third time that SailGP will bring its fast-paced, high-jeopardy racing to Bermuda’s shores, and the timing will coincide with the start of the island’s high season. Fans will have a variety of ticket options to choose from with racing taking place over the course of two days. Both land-based, and on-water options will be available. Giant screens, race commentary, entertainment, and food and beverage are all part of what promises to create an exhilarating weekend with a great family-friendly, onshore party vibe. Tickets will go on sale later this month.

Bermuda will mark the tenth event of SailGP Season 4 and it will be the biggest fleet of F50s the island has seen, with 10 teams on the start line – including newcomers, Germany – and some new faces in the driver line up. Alongside island favourites including Australia’s Tom Slingsby, who leads the season, and New Zealand’s Peter Burling.

SailGP CEO Russell Coutts said: “As SailGP's global presence expands, I'm excited to see Apex Group deepen its partnership with us as Title Sponsor of the Bermuda Sail Grand Prix and be able to work together to drive positive change both on and off the island. The Bermuda event is both a fan and athlete favorite in the calendar and not only do we look forward to working together to have a positive impact on communities in Bermuda, but also the beautiful island and blue waters will be the perfect showcase for our high-octane, close to shore racing product.”

Apex Group will join the Bermuda Sail Grand Prix’s established partners; Appleby, Everen, Bank of Butterfield, RennasainceRe and BF&M, who are all supporting the SailGP event return.

BTA CEO Tracey Berkeley said: “We are excited to welcome SailGP back to the island. It is an honor to have the league back on our Bermuda shores. It is encouraging to see the support of additional sponsors to highlight this world class event. We look forward to showcasing our beautiful Island.”

For more information about the Apex Group Bermuda Sail Grand Prix on May 4-5, visit SailGP.com/Bermuda.


About Apex Group

Apex Group Ltd., established in Bermuda in 2003, is a global financial services provider.

With over 13,000 employees globally, Apex Group provides services into 50 jurisdictions delivering an expansive range of services to asset managers, financial institutions, private clients, and family offices.

The Group has continually improved and evolved its capabilities to offer a single-source solution through establishing the broadest range of services in the industry; including fund raising solutions, fund administration, digital onboarding and bank accounts, depositary, custody, super ManCo, corporate services and a pioneering ESG Ratings and Advisory solution. Apex Group’s purpose is to be more than just a financial services provider and is committed to driving positive change to address three core areas; the Environment and Climate Change, Women’s Empowerment and Economic Independence, Education and Social Mobility.


Chanel Townsend | head of media relations, Apex Group  chanel.townsend@apexgroup.com


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