Apex Investment Advisory provides independent investment advisory and consulting services to institutional investors globally, including pension funds, insurers, family offices, sovereign wealth funds, endowments, charities, private banks and wealth managers.

We support clients across public and private markets, helping them develop investment strategies, construct portfolios, select investment managers, and maintain robust governance frameworks aligned with their long-term objectives.


We also work with investment managers, providing independent fund reviews, operational assessments, and strategic consultancy to help strengthen their institutional proposition and engagement with sophisticated investors.

40+

years advising institutional investors

$30bn+

of private markets due diligence projects completed since 2020

$160bn+

assets under advisor

Global

institutional client relationships

Independent

no proprietary funds or products

A trusted adviser to institutional investors

Institutional investors face increasingly complex investment, governance, and regulatory challenges. Successful investment initiatives require a disciplined approach to strategy, manager selection, implementation, and oversight.

Apex Investment Advisory provides independent investment advisory services across public and private markets. We work closely with clients to develop investment strategies tailored to their objectives, governance structures, risk tolerances, and operational requirements.

Clients work directly with senior members of our investment advisory team, supported by our investment research, portfolio construction expertise, and ongoing monitoring capabilities.

Unlike many investment consultants, we do not operate proprietary funds, delegated investment products, or approved manager buy-lists. Our advice is independent, open architecture, and focused solely on supporting clients in achieving their investment objectives.

We work with institutional investors to build resilient portfolios and access opportunities across public and private markets. Leveraging extensive experience in private markets, we help clients enhance diversification, improve outcomes, and achieve their long-term objectives.
Pension funds

We support pension schemes in developing investment strategies that seek to deliver long-term member outcomes while maintaining robust governance standards.

Our experience spans defined benefit, defined contribution, and Local Government Pension Scheme arrangements, covering strategic asset allocation, portfolio construction, manager selection, due diligence, private markets implementation, and ongoing investment oversight.

Family offices

We advise family offices on the design and oversight of investment portfolios tailored to their long-term objectives, liquidity requirements, and risk tolerance. Our support includes strategic asset allocation, manager selection, due diligence, private markets initiatives, and governance frameworks designed to preserve and grow capital across generations.

Insurers and reinsurers

We work with insurers and reinsurers on investment strategy, asset liability modelling, Solvency Capital Requirement optimisation, and capital-efficient portfolio construction.

Our expertise includes solvency regulations, matching adjustment portfolios, private markets, and alternative investments helping clients enhance risk-adjusted returns while meeting regulatory and liability management requirements.

Sovereign wealth funds

We support sovereign wealth funds globally with strategic investment advice, portfolio construction, manager selection, and specialist private markets programme implementation. Our independent approach helps clients build diversified portfolios aligned with their investment objectives, governance arrangements, and long-term investment horizons.

Endowments and foundations

We advise charities, endowments, and foundations on investment strategy, portfolio construction, manager selection, and due diligence. Our objective is to help businesses align their investment portfolios with their financial goals, spending requirements, and governance frameworks.

Private banks and wealth managers

We work with private banks and wealth managers as an independent strategic partner, providing objective advice across asset allocation, manager selection, portfolio construction and investment governance. Free from in-house product manufacturing conflicts, we help clients evaluate opportunities across both public and private markets, challenge existing portfolio assumptions and implement investment solutions that are aligned with their clients’ long-term objectives.

We work with investment managers seeking to strengthen their institutional proposition and better align with the requirements of sophisticated investors.

Our services include:

  • Independent assessment of investment and operational capabilities

  • Investment and operational due diligence reviews

  • Assessment against institutional investor expectations

  • Identification of operational strengths and areas for enhancement

  • Independent validation of governance and control frameworks

  • Insight into evolving institutional investor priorities and market trends

Our investment advisory process supports clients through each stage of the investment lifecycle, from defining objectives through to implementation and ongoing governance.

1. Objective setting and investment roadmap

We work closely with stakeholders to establish a clear investment framework by:

  • Understanding objectives, constraints, and governance frameworks

  • Defining investment goals and risk parameters

  • Establishing and recording a clear investment roadmap

  • Identifying decision-making frameworks and reviewing triggers

  • Creating a foundation for ongoing strategic oversight

2. Strategic asset allocation and portfolio construction

We design investment strategies tailored to each client's circumstances, including:

  • Strategic asset allocation analysis

  • Portfolio construction

  • Assessment of public and private market opportunities

  • Scenario analysis and stress testing

  • Consideration of liquidity, governance, and regulatory requirements

3. Manager selection and due diligence

Our open-architecture approach provides access to the full investment universe. We provide:

  • Global manager sourcing and evaluation

  • Investment Due Diligence

  • Operational Due Diligence

  • Portfolio construction recommendations

  • Ongoing manager assessment and monitoring

4. Implementation and portfolio management

We support clients through every stage of portfolio implementation, including:

  • Developing implementation plans

  • Coordinating manager appointments

  • Advising on portfolio transitions and implementation

  • Managing asset transfers and transition risks

  • Supporting investment committee and stakeholder decision-making

  • Providing structured project management

5. Ongoing monitoring and governance

We provide ongoing support to help clients maintain alignment with objectives and respond to changing market conditions through:

  • Performance monitoring and attribution analysis

  • Portfolio risk and liquidity oversight

  • Manager monitoring and review

  • Governance and committee support

  • Tailored reporting frameworks

Specialist private markets expertise

Building institutional private markets programmes


Private markets have become an increasingly important component of institutional portfolios, providing access to differentiated return drivers, diversification opportunities, and long-term investment themes.


Our team combines strategic investment consulting expertise with significant private markets experience, supporting clients from initial allocation decisions through to manager selection, due diligence, implementation, and ongoing monitoring.

Proven private markets experience

We have advised on more than $30 billion in private markets allocations over the last five years, supporting institutional investors across:

  • Infrastructure

  • Private equity

  • Venture capital

  • Private credit

  • Real estate

  • Secondaries

This experience enables us to support clients across manager selection, portfolio construction, commitment pacing, liquidity management, governance considerations, and programme development.

Why Apex Investment Advisory?

Institutional investors face an expanding suite of opportunities alongside increasingly complex governance, operational, and regulatory demands.

We combine independent advice, specialist private markets expertise, and institutional implementation experience to support clients across the full investment lifecycle.

Our differentiators:

  • Independent, conflict-free advice

  • No proprietary products, delegated investment solutions, or pre-approved manager buy lists

  • Over $160bn institutional assets advised globally

  • Specialist expertise in private markets, with over $30bn allocated to private markets in the last five years

  • Expertise across pension funds, insurers, family offices, and other institutional investors

  • Global reach backed by the entire Apex Group architecture

  • Senior-led partnerships and advisory solutions tailored to client objectives

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