Insights

How to use cognitive biases to your advantage

Adapt your marketing strategy if you want your fund to survive

Control the narrative – why you should talk about things that aren’t going well

It’s human nature to want to avoid difficult conversations. When things aren’t going as planned, a common reaction is to bury our heads in the sand or downplay the issue.

Turn investors into true believers

John F Kennedy won the popular vote in 1960 by 0.17%. In the wake of a divisive, bad-tempered election, he took over a country split down the middle. At his inauguration, he delivered the ‘Ask not what your country can do for you…’ speech.

COP29: Key takeaways and the road ahead to COP30 in Brazil

COP29 in Baku saw progress in climate financing but revealed gaps in NDCs, fossil fuel commitments, and inclusivity. With COP30 in Brazil on the horizon, there is hope for stronger commitments and a more inclusive approach to addressing climate change. This article reviews the outcomes of COP29 and looks ahead to the next summit.

Global regulatory update Q3 2024

Welcome to our Q3 2024 global regulatory update covering key jurisdictions and financial hubs.

The three myths of content marketing

Content marketing is the creation and distribution of information that could be in the form of newsletters, blogs, email campaigns, webinars, videos, whitepapers etc.

Slay the right dragon

Frequently, you’ll find us either telling stories or talking about them. That’s because stories are often the most powerful way to communicate with investors (and others). But stories are more than just sales tools. They can be used every day to help businesses make better decisions.

GIFT City: A strategic opportunity for mutual fund companies

Lizard brains weren’t built for fund marketing

The fund management industry likes to think of itself as meritocratic; that the decisions are data-driven and the focus on performance leaves no room for preconceptions. The truth is that cognitive biases are probably holding your fund back. 

Keeping your website simple

Apex Unitas – The execution specialist for private markets

Neil Clark, Head of Apex Unitas and Apex Ventures Fund Services The supply chain for listed stocks, mutual funds, and fixed income is standardised and digitised, but this is not the case for private markets investing. If you are a wealth manager or private bank that is interested in the potential of private markets investments for your clients but overwhelmed by the complexities involved, you are not alone.

COP29: Key discussions shaping global climate action