Apex Advisory & Capital Raising (“ACR”) in the UK, a wholly owned subsidiary of Apex Group, has announced a new client win with APEX, an unaffiliated investment firm in Portugal, known for its athlete-driven model and operational expertise in the sports industry.
This partnership marks an expansion of ACR’s service offering, delivering both capital raising and comprehensive back and middle office solutions to APEX. As APEX continues to institutionalise its investor base beyond professional athletes and industry giants such as Red Bull Ventures, ACR’s expertise in capital raising and advisory further strengthens the firm’s access to a broader investor pool while supporting the management of operational complexity.
Backed by over 100 professional athletes, APEX's recent strategic focus on the lower to mid-market, particularly across Europe, uniquely positions the firm to capture some of the most compelling value-creation opportunities. Their track record includes investments in Alpine F1, Baller League, Venezia FC, TMRW Sports, and the Bay Golf Club, demonstrating a strong ability to execute across premium and emerging sports assets. Supported by deep relationships and a robust athlete ecosystem, their proprietary access consistently enables them to identify high-quality, off-market opportunities across the sports industry.
Commenting on the partnership, Conor Bevens and Sebastian Bland, Co-Heads of Apex Advisory & Capital Raising, said:
“We are proud to support APEX in their mission to expand access to premium sports, media, and entertainment assets. Our strategic relationship and tailored solutions will support the firm as it continues to institutionalise and diversify across geography and investor types.”
Antonio Caçorino, Founder and CEO of APEX, added:
“We’re excited to partner with ACR as we enter the next phase of our growth. Their expertise and operational support, combined with strong cultural alignment and conviction in our strategy, position us to unlock strong opportunities and long-term value for our investors.”
This announcement comes at a time of accelerating investor interest in both premium and emerging assets, as the global sports market is projected to reach $600 billion by 2030.
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About Apex Group
Apex Group is dedicated to driving positive change in financial services while supporting the growth and ambitions of asset managers, allocators, financial institutions, and family offices. Established in Bermuda in 2003, the Group has continually disrupted the industry through its investment in innovation and talent.
Today, Apex Group sets the pace in fund and asset servicing and stands out for its unique single-source solution and unified cross asset-class platform which supports the entire value chain, harnesses leading innovative technology, and benefits from cross-jurisdictional expertise delivered by a long-standing management team and over 13,000 highly integrated professionals.
Apex Group leads the industry with a broad and unmatched range of services, including capital raising, business and corporate management, fund and investor administration, portfolio and investment administration, ESG, capital markets and transactions support. These services are tailored to each client and are delivered both at the Group level and via specialist subsidiary brands.
The Apex Foundation, a not-for-profit entity, is the Group’s passionate commitment to empower sustainable change.
About APEX
APEX is a sports-focused investment firm backed by world-class athletes. We invest across the entire sports landscape, from early-stage companies redefining how sports are performed and experienced, to emerging concepts and established properties. Our investment strategies span Venture Capital, Growth, and Private Equity. Driven by our athlete-led approach, we unlock unique access to exclusive opportunities, creating long-term value and delivering strong returns across every investment.
Investors in APEX include Formula 1 drivers Lando Norris, Carlos Sainz Jr., and Valtteri Bottas, as well as football players Christian Eriksen and Raphaël Varane. APEX holds stakes in the BWT Alpine F1 Team, Venezia Football Club, Tiger Woods’ indoor golf league TMRW Sports, and the Bay Golf Club.
