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Podcast: CEO Lens - Leading a global business through a pandemic

20 January 2022

Catch Peter Hughes, Founder and CEO, of Apex Group in conversation with Chief Marketing Officer, Rosie Guest. They reflect on the highs and lows of 2021 as Peter sees them, what it’s like to lead a global business through a pandemic, his vision for the future of financial services and an insight into what makes him tick as a CEO.

Catch our very own Peter Hughes, Founder and CEO, of Apex Group in conversation with Chief Marketing Officer, Rosie Guest. They reflect on the highs and lows of 2021 as Peter sees them, what it’s like to lead a global business through a pandemic, his vision for the future of financial services and an insight into what makes him tick as a CEO.

Apex group has grown as a company from a few hundred people to over five and a half thousand in just four years, all this while a global pandemic has been raging for over 2 years now. This growth story is unique and noteworthy, and to make this story a reality, the strategy and grit of the leaders plays a strong role.

In this podcast, Peter Hughes candidly shares an insight into what drives a CEO to appreciate a changing global environment and grow a company despite all odds. He shares the strategy that sets Apex group apart from the industry and helps it to present a comprehensive product portfolio to potential customers, while becoming an integral part of the global financial services industry.

He helps a listener to understand the major forces of change in the today’s market, that have shaped today and will build the face of tomorrow. With the onset of technology, changing behaviour, and the growing awareness amongst the investor community, the industry is changing rapidly – in this short podcast, Peter succinctly helps us make sense of all this. While the industry adapted to deal with the global pandemic, there have been several changes in the mindset of the workforce as well. Understanding this change and managing the digitization of communication is an essential element to be a CEO, enabling them to better understand their workforce and to address the new investor behaviour. Today, they look for more nimble ways of making investments, without sacrificing any of the investment metrics. With interest rates where they are now, capital can’t wait for a turn to improve elsewhere, so they need to be putting capital to work and we’re seeing that happen actively – in some asset classes more than the other.

So, what does Peter think will set companies apart in the near future and how can companies attract capital, to achieve astronomically huge growth rates? Watch this podcast to find answers to these questions and more, in 15 minutes only!

Disclaimer:

The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of the Apex Group. The Apex Group refers to the Apex Group Limited and its affiliates.

Please note that past performance is not a guarantee of future performance. All investments can fall as well as rise in value and you can lose some or all of your money. This podcast does not a constitute investment advice or recommendation and you should consult with your financial and/or tax advisors before making any financial decisions.

This podcast is available for private, non-commercial use only. Any advertising which is incorporated into, placed in association with, or targeted in relation to the content of this podcast, without the express approval and knowledge of the Apex Group is forbidden. You may not edit, modify, or redistribute this podcast.

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